Client
American Honda Motor Company

Goal
Showcase advertising’s effectiveness in reaching Millennial and Gen Z consumers through gaming so they perceive Honda more favorably when they’re ready to purchase their first new vehicle.

Skills Used

• Measurement plan development

• Kantar Millward Brown Insights Express

• MTAB

Result
Gen Z and Millennial consumers show 7 - 13ppts increases in brand familiarity, favorability, and consideration.

Increased Responsibility

Entrusted as the primary contact for gaming reporting overseeing all areas of measurement including research, partnerships, paid media, and social.