Client
American Honda & Acura Motor Companies

Goal
Identify market trends within the second hand vehicle market using Google and Edmunds search data to inform where in the country to focus advertising efforts and pre-owned inventory.

Skills Used

• Master data file development

• Tableau

Result
Reduced data processing time by 50% using Tableau to pre-build slides that can be copied into cross-team reporting documents.

Increased Responsibility

I was moved into a leadership role with this report overseeing younger analysts using my data infrastructure.