Optimizing Creative Performance


 

Client
Farmers Insurance

Goal
Showcase creative’s role in driving new insurance quotes and identify creative elements like copy, imagery, and format to inform creative development for future campaigns.

Skills Used

  • Meta, TikTok, & Snapchat Ads Manager

  • Microsoft Excel

Result
+1,200 quote completes from January 2022 - December 2022

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Paid Media Creative Dashboard

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Direct Mail Reporting